{"id":4415,"date":"2024-12-16T13:23:25","date_gmt":"2024-12-16T19:23:25","guid":{"rendered":"https:\/\/resistreamingstgprod.local\/?p=4415"},"modified":"2025-01-03T12:12:16","modified_gmt":"2025-01-03T18:12:16","slug":"your-churchs-live-streaming-strategy-requires-intention","status":"publish","type":"post","link":"https:\/\/resi.io\/blog\/your-churchs-live-streaming-strategy-requires-intention\/","title":{"rendered":"Your Church\u2019s Live Streaming Strategy Requires Intention"},"content":{"rendered":"\n<p>I never take for granted how privileged I am to use my experience and passion for digital video in a way that serves the Church.<\/p>\n\n<p>I\u2019ve been blown away by the wide variety of clever streaming strategies that ministries execute. Some churches deliver a constant flow of fresh video content to their platforms; I\u2019ve also witnessed massive engagement boosts achieved by leadership teams that commit solely to delivering live content, only available if you tune in at a designated time.<\/p>\n\n<p>Seeing this growth and outside-the-box thinking makes me believe the future of the Church tech will be driven by the&nbsp;<em>intentional<\/em>&nbsp;ways leaders implement and generate community\u2014with the significant caveat that, in this digital era, there\u2019s no one-size-fits-all solution to engagement.<\/p>\n\t<style>.pr-4,.px-4{padding-right:1rem}.bg-cta{background:linear-gradient(30deg,#a4383d 0,#394e62 23%,#30424e 72%)}.my-0{margin-top:0!important;margin-bottom:0}.my-4{margin-top:1rem;margin-bottom:1rem}.mx-auto{margin-left:auto;margin-right:auto}.mb-2{margin-bottom:.5rem!important}.mb-4{margin-bottom:1rem!important}.mb-0{margin-bottom:0}.mt-0{margin-top:0 !important}.mt-4{margin-top:1rem}.block{display:block}.inline-block{display:inline-block}.flex{display:flex}.tw-hidden{display:none}.w-1\\\/3{width:33.333333%}.w-2\\\/3{width:66.666667%}.w-full{width:100%}.w-40{width:10rem}.flex-col{flex-direction:column}.flex-col-reverse{flex-direction:column-reverse}.items-center{align-items:center}.justify-center{justify-content:center}.self-start{align-self:flex-start}.self-center{align-self:center}.rounded{border-radius:.25rem}.rounded-lg{border-radius:.5rem}.rounded-sm{border-radius:.125rem}.rounded-full{border-radius:9999px}.bg-blue-900{--tw-bg-opacity:1;background-color:rgb(30 58 138 \/ var(--tw-bg-opacity))}.bg-red-500{--tw-bg-opacity:1;background-color:rgb(239 68 68 \/ var(--tw-bg-opacity))}.bg-\\[\\#243746\\]{--tw-bg-opacity:1;background-color:rgb(36 55 70 \/ var(--tw-bg-opacity))}.p-4{padding:1rem}.px-4{padding-left:1rem}.py-2{padding-top:.5rem;padding-bottom:.5rem}.text-center{text-align:center}.text-2xl{font-size:1rem!important;line-height:1.33rem!important;margin-bottom:-.33rem}.text-sm{font-size:.675rem!important;font-weight:600}.leading-none{line-height:1}.leading-normal{line-height:1.5}.text-white{--tw-text-opacity:1;color:rgb(255 255 255 \/ var(--tw-text-opacity))!important}.no-underline{text-decoration-line:none!important}.hover\\:bg-red-700:hover{--tw-bg-opacity:1;background-color:rgb(185 28 28 \/ var(--tw-bg-opacity))}@media (min-width:768px){.md\\:visible{visibility:visible}.md\\:mb-0{margin-bottom:0}.md\\:block{display:block!important}.md\\:w-1\\\/3{width:33.333333%}.md\\:w-2\\\/3{width:66.666667%}.md\\:w-auto{width:auto}.md\\:flex-row{flex-direction:row}.md\\:self-start{align-self:flex-start}.md\\:text-left{text-align:left}}<\/style>\n\t<div class=\"bg-[#243746] bg-cta text-white rounded-sm p-4 flex flex-col-reverse md:flex-row\">\n\t\t<div class=\"w-full md:w-2\/3 pr-4 flex flex-col justify-center\">\n\t\t\t<h3 class=\"text-2xl mt-0 mb-2 text-white leading-none text-center md:text-left\">Best Livestreaming Equipment<\/h3>\n\t\t\t<p class=\"mt-4 mb-0 text-white leading-normal tw-hidden md:block\">Discover what top-rated equipment we recommend adding to your church streaming toolkit.<\/p>\n\t\t\t<a href=\"https:\/\/resi.io\/best-livestreaming-equipment\/\" class=\"inline-block mt-4 bg-red-500 hover:bg-red-700 text-white text-sm leading-none p-4 rounded-full self-center md:self-start no-underline\">Download for free!<\/a>\n\t\t<\/div>\n\t\t<div class=\"w-full md:w-1\/3 items-center mb-4 md:mb-0\">\n\t\t\t<img decoding=\"async\" class=\"rounded block w-40 md:w-auto mx-auto\" src=\"https:\/\/resi.io\/wp-content\/uploads\/2023\/09\/cta2.webp\" alt=\"Best Livestreaming Equipment\"\/>\n\t\t<\/div>\n\t<\/div>\n\t\n\n<h2 class=\"wp-block-heading\" id=\"h-data-driven-insights\">Data-Driven Insights<\/h2>\n\n<p>Pushpay and Resi strive to lead from the front. We don\u2019t simply provide digital solutions, but actively explore what technology churches need, both today and for the future.<\/p>\n\n<p>Our annual&nbsp;<a href=\"https:\/\/hub.pushpay.com\/state-of-church-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Church Tech report<\/a>&nbsp;is a big piece of that effort. This industry-leading study pinpoints the front-of-mind priorities and concerns of ministry leaders. This year, the survey included a question about where ministries are livestreaming their worship services. Unsurprisingly, 91% of churches that stream take advantage of social media, while less use embed codes on their website, event hosting platforms, and custom mobile app solutions.<\/p>\n\n<p>But there was a complementary statistic that had my team bouncing with excitement: we also asked where churches plan to stream one year from now. Among all streaming churches,&nbsp;<em>less than half<\/em>&nbsp;intend to continue doing so on social media, while all other solutions will remain near their current level of usage.&nbsp;<\/p>\n\n<p>Those figures, combined with other indicators throughout&nbsp;the report, signal that livestreaming won\u2019t be abandoned by churches. Quite the contrary\u2014streaming is a beloved and powerful tool for building the Kingdom. But leaders have realized they must refine their strategy, so that they can maximize engagement, connection, and belonging in their communities.<\/p>\n\n<h2 class=\"wp-block-heading\">Controlling the User Experience<\/h2>\n\n<p>When churches direct their online users toward large video platforms\u2014Youtube or Facebook, for example\u2014they create a competition for attention. These sites, while simple and familiar to users, bombard viewers with status updates, recommendations, advertisements and more. Congregants may have initially tuned in to watch your sermon, but they may quickly be directed to other, more algorithm-friendly church content.&nbsp;<\/p>\n\n<p>Or worse yet, they\u2019ll click into a cat video. And who can compete with a cat video?<\/p>\n\n<p>Many churches have recognized that, when hosting their content on large, generic social media services, their audience\u2019s attention is being pulled in a hundred different directions. But if that same content lives on a personalized platform\u2014say, a custom mobile app or dedicated website embed\u2014they can control every aspect of the user experience.<\/p>\n\n<p>Because of that dynamic, churches are actively adapting their approach to streaming. Which is a fantastic trend to see\u2014but not the end of strategy refinement.<\/p>\n\n<h2 class=\"wp-block-heading\">Communicating Direction and Intention<\/h2>\n\n<p>Since the founding of the Church, leaders have been trusted to deliver guidance to those they serve.&nbsp;<em>This same mindset should apply to livestreaming.<\/em>&nbsp;You should be intentionally leading your community toward how you want them to engage with your video content\u2014and given the proven popularity of streaming (and digital engagement as a whole), that communication can\u2019t be dismissed as an afterthought.<\/p>\n\n<p>The first step is building a well-reasoned streaming strategy, tailored to the needs and goals of your ministry. For some churches, leaning into their already sprawling online community of faithful may be the trick. For others, the answer might be committing to an element of scarcity by only streaming live content on Sunday mornings. I\u2019ve seen both tactics\u2014and dozens of others\u2014launch churches to new heights.<\/p>\n\n<p>The common thread of those successes is always the emphasis leaders put into communicating&nbsp;<em>intention.&nbsp;<\/em>A well-thought-out digital engagement plan isn\u2019t worth much if your community isn\u2019t given direction. Share with them your vision, encourage them to be part of the journey, explain how important their participation in certain channels will be to your church\u2019s success.<\/p>\n\n<p>\u2014if that last line sounded like how you emphasize engagement with your congregation for more traditional ministries\u2026 well, it was supposed to.<\/p>\n\n<p>All that said, we never prescribe livestreaming strategies. Only your team can know what\u2019s best for your community. What we work toward with our&nbsp;<a href=\"https:\/\/resi.io\/church-live-streaming\/\">Resi livestreaming products<\/a>, day in and day out, is creating dynamic streaming tools and features that can facilitate, elevate, and amplify the strategy you\u2019ve decided is best for your church.<\/p>\n\n<p>But if you\u2019ve already begun developing a streaming plan that you believe might catapult your ministry to the next level,&nbsp;get in touch with our team. Together we\u2019ll put the right tools in place to make your vision a reality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I never take for granted how privileged I am to use my experience and passion for digital video in a way that serves the Church. I\u2019ve been blown away by the wide variety of clever streaming strategies that ministries execute. Some churches deliver a constant flow of fresh video content to their platforms; I\u2019ve also &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/resi.io\/blog\/your-churchs-live-streaming-strategy-requires-intention\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Your Church\u2019s Live Streaming Strategy Requires Intention&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":3367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[114],"tags":[18,22,21],"class_list":["post-4415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-ministry","tag-live-stream","tag-live-streaming","tag-online-church-streaming","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v27.3) - 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Louvis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/439c6e5a691fdde441b2e45411f66ad70c1453a89dfef0c8055a379c437e0ae4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/439c6e5a691fdde441b2e45411f66ad70c1453a89dfef0c8055a379c437e0ae4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/439c6e5a691fdde441b2e45411f66ad70c1453a89dfef0c8055a379c437e0ae4?s=96&d=mm&r=g","caption":"Jonathan Louvis"},"description":"Jon is the SEO Marketing Manager at Pushpay and Resi. 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Jon holds a B.S in Marketing Management and an M.B.A from Western Governors University."}]}},"_links":{"self":[{"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/posts\/4415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/comments?post=4415"}],"version-history":[{"count":0,"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/posts\/4415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/media\/3367"}],"wp:attachment":[{"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/media?parent=4415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/categories?post=4415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resi.io\/wp-json\/wp\/v2\/tags?post=4415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}